Reverse Mortgage is a fully-licensed direct lender approved by the Federal Housing Administration. Founded in 2004, its goal is to offer customers the best terms and unbeatable customer service in selecting a reverse mortgage. The website cites that it maintains an A+ exemplary rating and 5-Star Review from the Better Business Bureau, and is approved by the Federal Housing Administration as a direct lender. Reverse Mortgage is a member of the National Reverse Mortgage Lenders Association, and abides by the industry the Code of Ethics & Professional Responsibility. Its website, reverse.mortgage, is both the name of the company and the most popular search term for its core service offering.